Ingredient Manufacturing · Formulation R&D · OEM / ODM
Scalp care · regulatory shift

ZPT is out of EU cosmetics. The replacement is a strategy, not an ingredient.

Zinc pyrithione was banned in EU cosmetic products from 1 March 2022. Four years of reformulation later, most “ZPT-free” claims are still built on the same three or four actives. Here is what the regulation changed, and where a cooling ester with in-vitro Malassezia data fits.

Regulatory record EU · US
Zinc pyrithione (ZPT)
INCI Zinc Pyrithione · CAS 13463-41-7
European Union
Banned in cosmetics Annex II · from 1 March 2022
Legal basis
(EU) 2021/1902 CMR 1B under (EU) 2020/1182
United States
Still permitted as an OTC monograph active, M032
Consequence
Two markets, two labels cosmetic in the EU, drug in the US
Regulatory positions change. Verify the current Annex and monograph text with your regulatory team before you reformulate or print artwork.
What actually changed

The ban was not about efficacy. It was about classification.

ZPT worked. It was cheap. It was in everything. The problem was that the substance was classified as a CMR 1B reproductive toxicant, and EU law prohibits CMR substances in cosmetics unless a narrow exemption applies.

Timeline of the EU position on zinc pyrithione
DateInstrumentEffect
2020(EU) 2020/1182ZPT classified as a CMR 1B substance (reproductive toxicity) under the CLP Regulation.
March 2020SCCS/1614/19Scientific opinion: 1% ZPT in rinse-off hair products is safe, but there is no evidence that no suitable alternative exists — so the CMR exemption cannot be used.
3 November 2021(EU) 2021/1902Published. ZPT added to Annex II (prohibited substances); entries in Annex III (restricted) and Annex V (preservatives) deleted.
22 November 2021—Regulation enters into force.
1 March 2022—Applies. ZPT may no longer be used in cosmetic products placed on the EU market.
Unchanged21 CFR 358 / M032In the United States, pyrithione zinc remains an OTC monograph active: 0.3–2% in rinse-off and 0.1–0.25% in leave-on products for dandruff control. A product using it is an OTC drug, not a cosmetic.

This table summarises public regulatory instruments. It is not legal advice, and it is not a statement about any finished product's compliance.

The three routes

Every ZPT-free product on the shelf took one of these paths.

Each one changes what you can print on the pack, what testing you owe, and what the product costs.

ROUTE 01

Swap the active

Replace ZPT with another antimicrobial: piroctone olamine, climbazole, selenium disulfide, salicylic acid, or a combination. Closest to a like-for-like reformulation, and the route most brands took.

Check the current Annex III / Annex V entry for each candidate — limits differ by product type and by market, and they move.

ROUTE 02

Keep the drug route

In the United States you can still formulate ZPT as an OTC monograph active. That keeps the “controls dandruff” claim — and brings drug labelling, an NDC listing, drug establishment requirements and a completely different cost base.

A US-only route: the same formula carries a different claim in each market.

ROUTE 03

Change the claim

Formulate a cosmetic that delivers the sensory job the consumer actually notices — cooling, freshness, less itch perception, cleaner rinse — and support the scalp environment with mild surfactants and a pH that suits skin.

This is where a cooling ingredient belongs — a complementary route alongside the biocide system.

Where our material fits

Cooling plus in-vitro Malassezia data.

Menthol citrate ester is a mono-ester of L-menthol and citric acid. It is water-dispersible, stays in the formula instead of evaporating, and has published in-vitro inhibition data against Malassezia furfur. That combination makes it useful in the sensory-led route above, at a dose the label can carry.

1.25 mg/mL
MIC₈₀ against Malassezia furfur, agar dilution
89.66%
In-vitro inhibition at 1% after three minutes
2–3.2 g/L
Water solubility — an alcohol-free clear system is possible
>90%
Lower volatility than L-menthol

What it can support

  • A cooling claim you can measure and describe
  • Formulation with no alcohol and no solubiliser
  • In-vitro structure–activity data for your technical file
  • Rinse-off at 1–3%, leave-on at 0.3–1.5%

How to position it

  • Cosmetic cooling and freshness, measurable on the pack
  • Scalp comfort in a mild, low-surfactant base
  • In-vitro data kept in the technical file
  • A sensory-led route alongside your existing active

All inhibition figures are in-vitro, generated on the ingredient or a simple vehicle. They are not clinical results and do not establish efficacy in a finished product. Full methods are in the technical dossier.

Starting points

Two formulations to evaluate, not to copy.

Both are reference starting points from our development work. Your surfactant system, preservation and fragrance will change the numbers.

Reference starting points for a ZPT-free scalp line
ParameterClear shampoo (rinse-off)Scalp tonic (leave-on)
Use level1.0–3.0% w/w ester0.3–1.5% w/w ester
Grade10% sodium salt solution10% sodium salt solution or free acid with solubiliser
Contact window1–3 minutes — design the claim around itContinuing exposure; lower dose is enough
Pair withMild surfactant system, panthenol, cationic polymerPCA-zinc, niacinamide, glycerin, panthenol
AvoidHigh-alkaline base, prolonged heat holdAnionic thickeners at high dose, low-pH preservation mismatch

Reference guidance for development. Compatibility, preservation and stability are confirmed on your own formula, and the final claims sit with your team.

Claims and classification

One sentence decides whether you are selling a cosmetic or a drug.

European Union

Anti-dandruff products are cosmetics. The claim must be substantiated, the product needs a safety report and CPNP notification, and “antibacterial” language is treated as a biocidal-type claim that a cosmetic may not carry.

Naming and listing status is confirmed in writing for each destination, together with the records behind it. CosIng is an inventory rather than a positive list apart from colourants, preservatives and UV filters, and we send the file your safety assessor needs either way.

United States

“Controls dandruff”, “helps prevent recurrence of flaking and itching” and similar wording make the product an OTC drug under monograph M032. A cosmetic may not carry those claims, whatever the active.

That means a US launch on the sensory route has to be positioned as a cosmetic scalp product: cooling, freshness, clean rinse. Keep the in-vitro data in the technical file, not on the front of the pack.

Our position, in one line: we supply the ingredient and the data behind it, and we help you build the strongest claim your market allows on the evidence you hold.

Reformulating a scalp line?

Send the brief: market, claim you want to make, and the surfactant system you are working with. We will tell you what the data supports.

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